Demond Hawkins’ parents raised him with clear moral directives and a warning: What’s right is right, what’s wrong is wrong, and stay out of trouble. Hawkins, president of Eugene Springfield NAACP, lived with his head down for most of his life, until the murder of George Floyd in 2020.

The Eugene/Springfield NAACP is taking its lead from the national NAACP organization which has committed to working through traditional channels to bring about lasting change in policing and racial profiling nationwide

“It is past time that the United States look at its soul and that means the United States is made up of individuals.” Richardson said,  “So we as individuals have to look into our souls and activate ourselves as stewards of a great spirit that this nation can embody.”

—Eric Richardson. Executive Director of the NAACP chapter.